Whitepaper Recommendation Engines
Amazon has been working with it on a daily basis for years: “Customers who bought this, also bought….”. Facebook and LinkedIn suggest you might know such and such a person. Netflix recommends films and series, even if you think you have already seen them. Closer to home Bol.com and Coolblue try to tempt you into buying products when you browse their web shops. It is Recommendation Engines that makes all of this possible.
Recommendation Engines (also known as personalisation technology) are essential for companies that strive for one-on-one contact with consumers. A good Recommendation Engine ensures that new visitors to a website or users of a different channel feel at home, linger longer and buy more. This whitepaper provides information about Recommendation Engines, what they are, their benefits, and the types of companies that can capitalise on personalisation technology.
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