Market Research Report: Achieving real added value with Data Analytics & AI
Most organizations today have huge data sets that contain valuable information. A data-driven culture and alignment with stakeholders across the organization will lead to better evidence-based business decisions, process optimizations, more satisfied customers, new services and much more. The possibilities to create real added value from your data are within reach.
In the context of a European study, Anchormen asked 120+ mid to large organizations across all sectors of the economy about the extent to which they already use data analytics (DA) and artificial intelligence (AI) and what added value they focus on.
The results of this research show that many organizations recognize the strategic potential of targeted data use based on data analytics and AI, but the concrete transformation to value in practice is lagging behind. With almost 1/3 of the use cases not making it to production, there is still a lot to do! The study examines main challenges, and accordingly identifies potential for improvement.
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