Due to their extensive scope, the client had already captured massive amounts of information. A treasure trove of insights waiting to be put into use. Working together with Anchormen, the goal was to utilize the millions of clickstream data from anonymous website visitors playing their games.
For Anchormen, this was both a test of our skills and a push to the limits of technology. How do you offer the best suggestion to someone visiting anonymously for the first time? In order to deliver the finest customer experience possible, we had to develop an original use case for our client.