Initially, Anchormen developed a web app for Louwman, called the Lead Management System (LMS) which would serve as an aggregate focal point for leads from all data sources (events, social media, dealer websites, newsletter, etc.). Moreover, in order to be able to keep the 7-minute rule, the system had to operate in real-time. The LMS allowed dealers to plan better, manage their time, and most importantly – have access to the right customer information instantaneously.
At first, Louwman hosted the LMS application at an external provider but as the number of necessary integrations and users grew, a more robust and scalable platform was required. Because of that, Anchormen rolled out the Data Hub solution on Amazon Cloud, with powerful data processing components such as EC2, SQS, RDS, and other. LMS was migrated to the AWS Data Hub platform, realizing a significant increase in performance and scalability at virtually the same cost.
With the Data Hub working as a central, processing hub for all the data from more than 80 integration sources and hundreds of websites, and the Lead Management System serving as the front-end dashboard, we are happy to say that Louwman saw an almost 40% increase in conversion rate from lead to closed sales. In addition to that, the Data Hub allows for more advanced use cases to be developed in the future.