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Customer Insights

Utilizing customer data to provide insight and intelligence.

Data is valuable but it needs to be activated in order to create value. With the Customer Insights solution, we enable companies with customer data to effortlessly create a 360° image of their consumers. We bring data from various sources together so that information can be extracted and made available at the right time and in the correct format, using the right channels and serving multiple departments. We enable organisations to make the right decisions, to find new business opportunities and to increase customer satisfaction. 

There are several fields where Anchormen has helped companies creating better insights in their customers. Click on the drop-down menu below to learn more about the solutions that we have provided to our clients. 

Are you curious how we can help activate your customer data to create better customer insights? Get in contact!

Customer Insights Solutions

Recommendation Engine

This solution allows you to deliver relevant and personalized content to your website visitors. Recommendation Engines (also known as personalisation technology) are essential for companies that strive for one-on-one contact with consumers. A good Recommendation Engine ensures that new visitors to a website or users of a different channel feel at home, linger longer and buy more.

Multi-channel Marketing

Large organizations usually operate in different regions and markets which are not homogeneous. This means different channels and sometimes even marketing strategies are put into use in order to reach the target groups. On the customer side, people have a different customer journey, both in length and touchpoints. The Multi-channel application allows to collect and combine all of the different 'traces' that customers leave through different channels (Advertising campaigns, Email marketing, Website, CRM, etc.) and give insight for better decision-making.

Financial Forecasting

Using time-series analysis, we help large organizations with complex sales patterns to forecast short-term and long-term sales performance. Through a combination of classical time-series models and new technology (such as neural networks) we can estimate your organization's future sales performance in a period of up to 6 months. Moreover, we use cross-validation algorithm to select the most accurate forecasting models.

Computer Vision

Computer vision is an exciting new field with many potential applications in our daily lives. The technology allows us to gain high-level understanding from images and videos. At Anchormen we've worked on various business cases, ranging from training neural networks to be able to classify tumors and fractures from radiology image analysis to predicting consumer's response to different advertising commercials before they are even launched.

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