Customer Insights

This solution allows you to deliver relevant and personalized content to your website visitors. Recommendation Engines (also known as personalisation technology) are essential for companies that strive for one-on-one contact with consumers. A good Recommendation Engine ensures that new visitors to a website or users of a different channel feel at home, linger longer and buy more.

Large organizations usually operate in different regions and markets which are not homogeneous. This means different channels and sometimes even marketing strategies are put into use in order to reach the target groups. On the customer side, people have a different customer journey, both in length and touchpoints. The Multi-channel application allows to collect and combine all of the different 'traces' that customers leave through different channels (Advertising campaigns, Email marketing, Website, CRM, etc.) and give insight for better decision-making.

Using time-series analysis, we help large organizations with complex sales patterns to forecast short-term and long-term sales performance. Through a combination of classical time-series models and new technology (such as neural networks) we can estimate your organization's future sales performance in a period of up to 6 months. Moreover, we use cross-validation algorithm to select the most accurate forecasting models.

Computer vision is an exciting new field with many potential applications in our daily lives. The technology allows us to gain high-level understanding from images and videos. At Anchormen we've worked on various business cases, ranging from training neural networks to be able to classify tumors and fractures from radiology image analysis to predicting consumer's response to different advertising commercials before they are even launched.