Large organizations usually operate in different regions and markets which are not homogeneous. This means different channels and sometimes even marketing strategies are put into use in order to reach the target groups. On the customer side, people have a different customer journey, both in length and touchpoints. The Multi-channel application allows to collect and combine all of the different 'traces' that customers leave through different channels (Advertising campaigns, Email marketing, Website, CRM, etc.) and give insight for better decision-making.