real-time decision making

Panel Discussion About Real-time Decision-making during ‘Data Dag 2016’

On Thursday November 10, 2016, the DDMA Data Dag (Data Day) is taking place in Pakhuis De Zwijger in Amsterdam. The DDMA Data Dag 2016 is about how organisations that really put their customer first, can be more successful in the next 5 years than organisations who don’t choose to do this.

Part of this day is a panel discussion about realtime decisioning, artificial intelligence and deep learning in marketing. Jeffrey van der Eijk, partner and director of the Anchormen Data Science & A.I. team is part of the panel of experts. Based on developments in the market (amongst them are product recommendations, next best activities, product pricing and ad targeting), cases and questions from the audience, realtime decisioning will be explained.

The Data Dag is being organised by DDMA, the Data Driven Marketing Association. DDMA is the branche organisation for marketing and data. More information about Data Dag can be found on (in Dutch).

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