artificial intelligence in marketing

Artificial Intelligence in Marketing at MIE 2018

January 31st and February 1st

On January 31 and February 1, 2018 the 16th edition of the largest Dutch Marketing & Insights Event (MIE) will be taking place in the Media Plaza Utrecht. MIE is the place to be if you are following developments in Marketing and Analytics.

Two representatives of Anchormen – Jeffrey van der Eijk (A.I. & Digital Reinvention Expert) and Paul Verhaar (Data Scientist/Product Owner), will be exploring the possibilities of Artificial Intelligence in Marketing on the 31st of January, at 09:45AM.

Technology is changing the marketing field as we know it. Marketers have been forced to up their game and become more reliant on insights provided by data and the various tools at their disposal. Decision making has become data-driven and the possibilities seem to be virtually endless.

During this 45 min. presentation we will dig deeper into the promise that Data Science and A.I. bring to the field. We will also take a look at the buzz words which are currently being used, such as Machine Learning, Deep Learning, Neural Networks, and Natural Language Processing.

The heart of the presentation will be a journey through a simple Customer Lifetime Cycle, where we will look at each stage and offer examples of how Data Science and Artificial Intelligence can bring better results to organizations as well as help marketers make better decisions.

customer lifetime cycle

We will also mention several use cases of our clients and what improvements were made. If you want a sneak-peak in some of the topics of the presentation, you can read this article.

We’re looking forward to seeing you at the MIE 2018!

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